FR!DAY COLLECTIVE— GenZennials (Ages 18-28) think the world deserves more authenticity and joy. As this generation transitions into adulthood, they’re learning to navigate this crazy thing called life. And even though, yes, it can definitely be a lot – the one thing they’ll never compromise on is bringing their authentic selves wherever they go. The truer they are to themselves, the happier they feel, and that joy is something the world could use more of. So how do we kick off a candle brand for our audience? Remind Gen Z it only takes lighting a candle to bring the positive vibes of a ✨weekend state of mind✨ to every single day.