Star Sign Seeker AR Filter — Virgin Voyages is a cruise line that offers adult-only cruises to the Caribbean, Mediterranean, and Europe. This year it charts a new course in collaboration with Meta Spark AR Creators. For centuries sailors have looked to the stars for signs and as way to guide them on voyages, so we re-imagined celestial navigation for the modern era. The AR filter transforms the stars above into constellations reflecting Virgin Voyages brand element and amenities like mermaids, exotic drinks, hammocks, octopuses, and more. This immersive experience allows travelers to interact with these virtual starry creations. Seamlessly blending tradition and technology, this celestial voyage beckons all adventurers with a compelling call to action: This is your sign to book.
Featured at Cannes Lions 2023
Our AR Ad campaign for Virgin Voyages was showcased this year. that have been showcased in Cannes!
Meta Beach at Cannes Lions 2023 showcased Reels SuperStudio and focused on how brands can take advantage of Reels' growth with the right content.
Check out the experience