No Gasolina— Ford has been a leader in the manufacturing of electric vehicles in the last couple of years. But the truth is when new technology emerges, marginalized communities are often left behind. When it comes to Latinos, the truth is translated commercials don’t connect to or shift culture. So how do we reach them?

Ford, Snow Tha Product, and award-winning director Dave Meyers teamed up for the "No Gasolina" project, transforming the 2004 reggaeton classic “Gasolina” into “No usa la Gasolina.” This creative endeavor redefines the song's narrative, spotlighting the Mustang Mach-E's blend of tradition and innovation. By taking the 2004 reggaeton classic “Gasolina” and changing the lyrics to “No usa la Gasolina” we completely change the narrative of the song. This initiative aims to fuse heritage with sustainability, sparking conversations about empowerment, electrification, and inclusive mobility through the power of music and artistry.